Brand Identity
LaunchPad Branding System
A complete brand identity system for a startup accelerator, including investor-ready pitch decks, multi-touchpoint collateral, and a cohesive visual language.
Client
LaunchPad Accelerator
Industry
Startup & Venture Capital
Duration
4 Weeks
Year
2025
The Challenge
What they were facing
LaunchPad was a new startup accelerator programme targeting township entrepreneurs in eThekwini. They needed a brand that communicated credibility to corporate sponsors while remaining approachable and aspirational for emerging founders. Their existing identity was a basic Canva logo with no brand guidelines.
Our Approach
How we tackled it
We started with a brand strategy workshop to define their positioning, voice, and visual direction. Three distinct creative routes were presented, with the winning direction refined through two rounds of stakeholder feedback. The full brand system was then rolled out across all touchpoints simultaneously.
The Solution
What we delivered
A bold, modern brand identity built around the concept of "Launch Velocity" — using dynamic angular shapes and a vibrant colour palette that bridges corporate professionalism with entrepreneurial energy. The system included everything from business cards to a 40-slide investor deck.
Deliverables
Key Outputs
Brand Identity System
Logo suite (primary, secondary, icon), colour palette, typography system, and comprehensive brand guidelines.
Investor Pitch Deck
40-slide presentation template with data visualisation components, designed for both screen and print.
Stationery Suite
Business cards, letterhead, email signatures, and branded document templates.
Environmental Design
Co-working space signage, banner designs, and event backdrop templates.
Impact
Measurable Results
340%
Sponsor Interest
Increase in corporate sponsor enquiries after rebrand.
500+
Applications
Founder applications received in the first cohort intake.
89%
Brand Recall
Unaided brand recall among target demographic in survey.
12 Features
Media Coverage
Press mentions within 60 days of brand launch.
The brand Breed Industries created for us opened doors we didn't even know existed. Corporate sponsors started approaching us. That's the power of a professional identity.
Nomvula Khumalo
Founder & CEO, LaunchPad Accelerator
Technology Stack
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