Digital Strategy
AT&T Digital Rollout
An end-to-end digital launch campaign for a telecommunications reseller, combining progressive web experiences with a data-driven analytics stack.
Client
AT&T Reseller Network (KZN)
Industry
Telecommunications
Duration
6 Weeks
Year
2024
The Challenge
What they were facing
The client was launching a new fibre and mobile bundle product across KwaZulu-Natal but had zero digital presence. They needed a complete go-to-market digital strategy — from landing pages to social media funnels — within 6 weeks to coincide with their physical launch event.
Our Approach
How we tackled it
We assembled a cross-functional team covering UX design, copywriting, paid media, and analytics. A rapid sprint methodology was used: Week 1 for strategy and wireframes, Weeks 2-3 for design and development, Weeks 4-5 for content creation and ad setup, and Week 6 for QA, launch, and optimisation.
The Solution
What we delivered
A progressive web app (PWA) serving as the primary landing experience, integrated with Meta and Google ad campaigns. The PWA featured a coverage checker, plan comparison tool, and instant callback request system. All touchpoints fed into a unified analytics dashboard for real-time campaign performance monitoring.
Deliverables
Key Outputs
Progressive Web App
Mobile-first PWA with coverage checker, plan comparisons, and lead capture forms.
Paid Media Campaigns
Meta Ads and Google Ads campaigns with A/B tested creatives targeting KZN demographics.
Analytics Dashboard
Custom Google Analytics 4 + Looker Studio dashboard tracking leads, conversions, and ROAS.
Social Media Launch Kit
30-day content calendar with designed posts, stories, and video snippets for launch.
Impact
Measurable Results
2,400+
Leads Generated
In the first 30 days post-launch across all channels.
R18
Cost Per Lead
Well below the industry average of R45 for telecom.
1.2s
Page Load Speed
PWA achieved near-instant load times on 3G networks.
8.3%
Conversion Rate
Landing page conversion rate, 3x industry benchmark.
We went from nothing to 2,400 leads in a month. Breed Industries didn't just build us a website — they built us a revenue engine.
Sipho Dlamini
Regional Manager, AT&T Reseller Network KZN
Technology Stack
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